History of Cracked

History of Cracked

For over 60 years, the Cracked brand has been synonymous with American satire and comedy. Cracked is entertainment for people who like to think, laugh and learn about everything from world news and politics to movies, TV and gaming. With content spanning many different formats including articles, videos, podcasts and live events, Cracked delights audiences with new and original content every day.

1958
1958

Cracked is born

2010
2010

Site reaches 1 billion page views

2012
2012

Site hits 7.3MM monthly uniques, making it the most visited comedy destination

2014
2014

“After Hours” wins the Webby Award for Best Writing in Online Film & Video

2015
2015

The Cracked Podcast breaks 800k listens a month & voted one of the best podcasts by iTunes

2007
2007

Cracked.com launches

2012
2012

New york Times Best Seller List

2013
2013

The Cracked Podcast launches

2015
2015

Cracked wins another Webby Award

2016
2016

The E.W. Scripps Company acquires Cracked

Let Us Show You!

Audience

UNIQUE MONTHLY VISITORS

UNIQUE MONTHLY VISITORS

16
MILLION
MONTHLY VISITS

MONTHLY VISITS

42
MILLION
SOCIAL REACH

SOCIAL REACH

6
MILLION
MONTHLY PODCAST LISTENS

MONTHLY PODCAST LISTENS

700
THOUSAND +
TOTAL MONTHLY VIDEO VIEWS

TOTAL MONTHLY VIDEO VIEWS

23
MILLION +

Engagement Metrics

View Duration
4:30+
AVERAGE VIEW DURATION ON VIDEO CONTENT
Completion
74%
AVERAGE COMPLETION ON VIDEO CONTENT
Average Users Session
8:00
AVERAGE USER SESSION

Demographics

Demographics
55%
MALE
45%
FEMALE
50%
WITH GREATER THAN $75K HHI

Cracked In The News

Slate

"Cracked is what happens when the Internet tries harder."

Fast Company

"Cracked's articles are different than others.. They're a way for writers to dig deep into a particular topic... breaking up the text with on-theme thumbnails and jokes."

Mashable

"Cracked obsessively merges comedy with knowledge... so you can laugh and learn something."

Entertainment

"Top 5 apps for tickling your device's funny circuits."

The New York Times

"[Starship Icarus is] must viewing for anyone whose head is filled with memory fragments of "Star Wars," "Star Trek," "Lost in Space"... which of course is practically everyone."

Wired

"Addictive... hauntingly funny... terrifyingly well-informed..."

5X Webby Award Winner

Cracked is a five-time Webby Award recipient, including honors for Best Writing in Online Film & Video and Best Humor Site.

2011
2012
2014
2015
2016

Our Core Offerings

CONTENT

CONTENT

• CUSTOM EDITORIAL, VIDEOS + PODCASTS
• STUDIOS + SERIES SPONSORSHIP
• PRODUCT PLACEMENT OPPORTUNITIES

MEDIA

MEDIA

• CROSS-PLATFORM, HIGH-IMPACT MEDIA
• PROGRAMMATIC OPPORTUNITIES
• NATIVE DISTRIBUTION
• PRE-ROLL AND OTT

OFFLINE EVENTS

OFFLINE EVENTS

• THE CRACKED LIVE PODCAST
• THE CRACKED STAND-UP SHOW
• INDUSTRY EVENTS
• CUSTOM OPPORTUNITIES

Cases Studies

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